Alex J. Prince

Capital · Strategy · Execution

I deploy capital where
conviction meets data.

Over two decades across institutional asset management, investment banking, and private markets. Two operating platforms built on institutional infrastructure and contrarian conviction.

Expertise

Disciplines

Institutional rigor applied to entrepreneurial ventures. Capital meets conviction.

Capital Strategy

Structuring investment vehicles, fund formation, and strategic capital allocation across asset classes and market cycles. Focused on permanent capital structures and duration-matched deployment.

Private Markets

Direct investment and advisory across real estate, venture, and private credit. Principal-led, not intermediary-led. Hands-on involvement from sourcing to exit.

Institutional Asset Management

Portfolio construction, risk management, and institutional-grade reporting built on two decades of buy-side experience across Merrill Lynch, Highmark Capital, and Bailard.

Revenue & Growth Strategy

Data-driven go-to-market frameworks for portfolio companies. Aligning capital deployment with sustainable revenue growth and measurable unit economics.

Corporate Finance & Advisory

M&A advisory, valuation, deal structuring, and strategic transactions for growth-stage and established companies. Emphasis on capital efficiency and downside protection.

Venture Operations

CFO/COO-level operational support for early and growth-stage ventures. Financial modeling, governance, investor relations, and 90-day value creation planning.

Credentials

Education & Background

20+
Years Experience
$2B+
Capital Deployed & Raised
9+
Portfolio Companies

MBA, Finance

W. P. Carey School of Business

Arizona State University

B.S., Finance

W. P. Carey School of Business

Arizona State University

Licenses

Series 7 (General Securities Representative)

Series 66 (Uniform Combined State Law)

Prior Experience

Merrill Lynch

Highmark Capital Management

Bailard

Background

About

Career built across Merrill Lynch, Highmark Capital Management, and Bailard. Over two decades on the institutional buy side: portfolio construction, risk management, and capital allocation across public and private markets.

Founded Prince Capital to apply that institutional infrastructure to direct private market investing. The thesis is straightforward: the best risk-adjusted returns live in markets where conventional allocation models underweight or ignore entirely. Late-stage venture secondaries, lower-middle-market roll-ups, structured credit.

PC Funding deploys strategic capital for founder-operators with alignment-first structures. HighTide Capital Group executes PE roll-ups in home services and digital media. APEXX AI builds operational AI systems for service businesses. The Romulus Entertainment Fund extends that thesis into original film and television financing.

Today I serve as CFO for Common Ground and PC Funding, Co-Founder and Managing Partner of HighTide Capital Group, Co-GP of the Romulus Entertainment Fund, and Founder of APEXX AI. Every vehicle is built on the same principle: institutional rigor applied where it creates the most asymmetric advantage.

Capital StrategyPrivate MarketsInvestment BankingFund FormationM&A AdvisoryPortfolio ManagementCorporate FinanceRisk Management
Alex J. Prince
Engagements

Open To

Strategic Capital Partners

Alignment-first capital deployment for founder-operators scaling proven models. Structured for long-term partnership with transparent economics and active involvement.

Advisory & Board Roles

CFO/COO-level strategic advisory for growth-stage companies navigating fundraising, institutional relationships, and complex capital structures. Preference for situations where operational finance creates measurable leverage.

Co-Investment Opportunities

Selective co-investment alongside institutional and family office capital in late-stage venture secondaries, real estate, and private credit. Minimum check sizes and structures negotiated per opportunity.

Common Questions

FAQ

Contact

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